VRM Intel Data and Revenue Management Conference (DARM) Recap

Lauren Blog

We had a chance to participate in the 2nd Annual DARM conference focused on short-term and vacation rental.  Because there was so much valuable information, we decided it is best to share as a 2-part series.  More snackable content is better – here is a 5 minute read.  Top 5 Data Points:  Markets, Definitions, and Methodology 1. 2020 Short-Term and …

Summarizing Vrbo’s Partner Week Event, Forecasting on the Future: Make a Plan to Rebound from Covid-19

Lauren Blog

We listened in on the Vrbo Partner Week Event, Forecasting on the Future: Make a Plan to Rebound from Covid-19.  We all know that COVID-19 has changed the way travelers are looking to book and their considerations while traveling.  One of the first callouts is that searches for Vrbo are up Year over Year – a great sign for owners …

ASTRHO Virtual Launch Event

Lauren News & Events

Watch our official live, virtual launch event where the founders of the Association for Short-Term Rental homeowners shared our big purpose and what we are bringing to the Short-Term Rental Community. We also introduced some of our very first Short-Term Rental Homeowner Members as well as industry leaders and partners.  Thank you to everyone who attended! Interested In CONNECTING with …

Using The Carrot Model™ To Conquer Complaints

Lauren Blog

Conquer Your Vacation Rental Guest’s Complaints with These Simple StrategiesCONTRIBUTED BY DOUG KENNEDY, KENNEDY TRAINING NETWORK Anyone who has ever attended a training session on customer service has probably heard the trainer throw out the statistic, “An unhappy customer tells 9 to 10 others…,” which originally came from a study published by the U.S. Office of Consumer Affairs in 1986.  …

Association for Short-Term Rental Homeowners (ASTRHO.org) Official Launch

Lauren Press Releases

Association for Short-Term Rental Homeowners, ASTRHO.ORG, Launches as the First, Industry-Wide Not-for-Profit to Support Education and Professional Development for Short-Term Rental Homeowners ALEXANDRIA, VA – (September 9, 2020) — Alexandria, VA — https://astrho.org/ Homeowners seeking to find education and resources related to marketing, operations, or investment help can now easily find it all in one place. ASTRHO.ORG provides eLearning courses, …

Investing in the Short-Term Rentals during COVID-19

Lauren Blog

Are Vacation Rentals a Good Investment Right Now? There are many questions that face investors considering new investments in vacation rental properties.   Is now a good time to buy?  What does the state of the short-term rental market look like? What can I expect the closing process to look like given current social distancing protocols?   Real-Estate Values in …

Syncing Calendars between Distribution Channels

Lauren Blog

I have a Vacation Rental…how can I prevent double bookings? If you’ve been managing vacation rentals on  Airbnb, VRBO and Booking.com, chances are you’ve experienced the dreaded “double booking” because you got a booking on one site and shortly thereafter got another booking on a different site because you failed to block the inventory on other distribution channels you use …

Why the Rise of Instant Book Gives Rise to Dynamic Pricing

Lauren Blog

“Life moves pretty fast.  If you don’t stop and look around once in a while you could miss it.” Ferris Bueller Classic movie.  Basic concept.  When it comes to short-term and vacation rentals, one of the most basic and important concepts is the price.  Of course, operational excellence like cleanliness and safety is a necessity, and having good content and …

Pros and Cons of Airbnb Smart Pricing

Lauren Blog

Why should I use Airbnb smart pricing? Airbnb launched Smart Pricing in 2015, and a lot has changed in 5 years.  Though the specific algorithm and functionality of this  Airbnb pricing technology may still be somewhat the same, there have also been new entrants to help you with dynamic pricing and yield management.   If you’re looking for price automation and …

3 Ways to Use Length of Stay Pricing Strategies to Drive Higher Revenue

Lauren Blog

Wouldn’t your love for every booking to be 7 nights? If only all demand was for 7 nights or more….a girl can dream.  Practicing length of stay (LOS) pricing your home across all channels – Airbnb, VRBO, and maybe even Booking.com or others can help make more money off your vacation renal. But getting to the point (and reality), let’s …