Most recently, Heather served as the CMO of a short-term rental technology company, and prior to that was the VP, Revenue and Distribution for a global boutique hotel and restaurant company. With a background in the hotel and short-term rental space, Heather has a broad perspective of the lodging industry. Her experience includes oversight of both company tech and team integrations, new product launches, sales enablement infrastructure, and overall commercial functions like digital, distribution, communications, both B2B and B2C. Her background also consists of strong experience in revenue management, analytics, and customer service, and she is passionate about measurement and goal-setting. In addition to serving on the HSMAI Revenue Management Advisory Board, she has been involved with other lodging associations such as AHLA, HEDNA, and VRMA. Heather also holds her master’s degree in Tourism Administration from the George Washington University School of Business.
A seasoned hotel professional, Carrie has worked with well-known and much-loved hotel brands, most recently as a Regional Finance Director for a third-party management company. Holding Accounting and Finance degrees from Virginia Tech, she found a natural intersection of her technical skills and her passion for all things hospitality. The diverse perspective that is afforded to finance partners – operations, plant management, investor relations, contracts, financial analysis, revenue management, etc. – reinforces her belief that the more contributors who truly understand ‘the numbers’, the better every aspect of the business will be.
Carrie lives in the Washington, DC Metro Area and dreams of cooler, greener surroundings. She values honesty, integrity and authenticity and dabbles in baking, gardening and interior design. She believes in the journey of self-awareness and enjoys learning about her Enneagram Type: The Challenger (8)
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