Branding Your Property … And Yourself!

Lauren Blog

When making a lodging reservation, consumers typically seek reassurances that the lodging option they select will provide them their desired lodging experience. Positive brand image plays a major role in minimizing risk for the consumer, and enticing them to choose your property. The idea of brand image typically conjures up thoughts of property branding, but equally important is your personal …

Recap: The Book Direct Show

Lauren Blog

ASTRHO recently had the opportunity to attend the Book Direct show online, where industry experts led over 50 dynamic presentations to discuss how to drive more bookings through direct channels.  For many accommodation providers, direct bookings are viewed as the holy grail of profitability, avoiding having to pay fees to middle men and having more control over the booking process.  …

Vacation Rental Insurance FAQ’s

Lauren Blog

CONTRIBUTED BY PROPER INSURANCE What insurance options do I have to insure my vacation rental? As the owner of a vacation rental property, you have three insurance options. You can purchase a homeowner’s policy, a dwelling landlord policy, or a commercial policy. All three options vary significantly with regards to coverage and pricing. What are the main differences between homeowner’s …

Expert Q+A: Revenue Management Systems

Lauren Blog, News & Events

We chatted with Vacation Rental Industry Experts at Beyond Pricing, Perfect Price and Wheelhouse to discuss revenue management systems.   03:45  Technology Needs & Human Deployment20:30  System Capabilities & Levers31:45  RMS + PMS + Merchandising + Marketing48:15  Q&A and Closing Our panelists included Julie Brinkman, COO of Beyond Pricing, Alex Shartsis, CEO and Co-founder of Perfect Price, and Andrew Kitchell, …

A New Operating Paradigm for Self-Managed Vacation Rental Owners

Lauren Blog

CONTRIBUTED BY TED MILLER, COO AND PARTNER AT GUESTSMILES I’ve worked in the vacation rental industry since the mid-1990’s— before VRBO, before Booking.com, and way before Airbnb. Almost before the internet! So it’s a bit of an understatement when I say that I’ve seen a lot of changes to the industry.   Way back in 1998, most property managers tracked their …

Expert Q+A: Pricing + Revenue Management

Lauren Blog, News & Events

The Experts: Anurag Verma, Co-founder of Pricelabs and Neal Cyr, Co-founder of Quibble Date: 9.28.2020 Both Anurag and Neal have extensive backgrounds in airline revenue management and have been working to provide revenue management, pricing technology for the short-term rental segment. We had a chance to sit down with them and chat about basic concepts, technology solutions, and strategies. The …

VRM Intel Data and Revenue Management Conference (DARM) Recap

Lauren Blog

We had a chance to participate in the 2nd Annual DARM conference focused on short-term and vacation rental.  Because there was so much valuable information, we decided it is best to share as a 2-part series.  More snackable content is better – here is a 5 minute read.  Top 5 Data Points:  Markets, Definitions, and Methodology 1. 2020 Short-Term and …

ASTRHO Virtual Launch Event

Lauren News & Events

Watch our official live, virtual launch event where the founders of the Association for Short-Term Rental homeowners shared our big purpose and what we are bringing to the Short-Term Rental Community. We also introduced some of our very first Short-Term Rental Homeowner Members as well as industry leaders and partners.  Thank you to everyone who attended! Interested In CONNECTING with …

Using The Carrot Model™ To Conquer Complaints

Lauren Blog

Conquer Your Vacation Rental Guest’s Complaints with These Simple StrategiesCONTRIBUTED BY DOUG KENNEDY, KENNEDY TRAINING NETWORK Anyone who has ever attended a training session on customer service has probably heard the trainer throw out the statistic, “An unhappy customer tells 9 to 10 others…,” which originally came from a study published by the U.S. Office of Consumer Affairs in 1986.  …