[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_headline _id=”4″ ][cs_element_text _id=”5″ ][/cs_element_layout_column][cs_element_layout_column _id=”6″ ] [/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”7″ ][cs_element_layout_row _id=”8″ ][cs_element_layout_column _id=”9″ ][cs_element_headline _id=”10″ ][/cs_element_layout_column][cs_element_layout_column _id=”11″ ][cs_element_button _id=”12″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”13″ ][cs_element_layout_row _id=”14″ ][cs_element_layout_column _id=”15″ ][cs_element_headline _id=”16″ ][x_feature_list animation_offset=”50″ animation_delay_initial=”0″ animation_delay_between=”300″][x_feature_box title=”<strong>Section I: Defining Your Customer's Persona</strong> ” title_color=”” text_color=”” graphic=”icon” graphic_size=”40px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#6c8685″ align_h=”left” align_v=”middle” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”dashed” connector_color=”#dbab68″ graphic_icon=”check” graphic_animation=”pulse”]Learn about the importance of defining your ideal customer’s attributes and how to create a customer Avatar.[/x_feature_box][x_feature_box title=”<strong>Section II: Competitive Set Analysis Through the Eyes of Your Customer</strong> ” title_color=”” text_color=”” graphic=”icon” graphic_size=”40px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#6c8685″ align_h=”left” align_v=”middle” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”dashed” connector_color=”#dbab68″ graphic_icon=”check” graphic_animation=”pulse”]What’s your brand position in the market? Learn how to define the unique selling points of your home destination and create identity statements around those attributes.[/x_feature_box][x_feature_box title=”<strong>Section III: Images + Staging</strong>” title_color=”” text_color=”” graphic=”icon” graphic_size=”40px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#6c8685″ align_h=”left” align_v=”middle” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”dashed” connector_color=”#dbab68″ graphic_icon=”check” graphic_animation=”pulse”]Learn about what it takes to capture images that captivate guests along with best practices for selecting a “first photo” to get the attention your listing deserves.[/x_feature_box][x_feature_box title=”<strong>Section IV: Listing Verbiage and Valuable Amenities</strong>” title_color=”” text_color=”” graphic=”icon” graphic_size=”40px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#6c8685″ align_h=”left” align_v=”middle” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”dashed” connector_color=”#dbab68″ graphic_icon=”check” graphic_animation=”pulse”]Take a deeper look at your listing’s title and description to see how you can level up and create compelling verbiage that paints a picture and converts prospective travelers into guests.[/x_feature_box][/x_feature_list][/cs_element_layout_column][cs_element_layout_column _id=”22″ ] [/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”23″ ][cs_element_layout_row _id=”24″ ][cs_element_layout_column _id=”25″ ][cs_element_layout_row_2 _id=”26″ ][cs_element_layout_column_2 _id=”27″ ][cs_element_headline _id=”28″ ][cs_element_button _id=”29″ ][cs_element_button _id=”30″ ][cs_element_button _id=”31″ ][cs_element_button _id=”32″ ][cs_element_button _id=”33″ ][cs_element_button _id=”34″ ][cs_element_button _id=”35″ ][cs_element_button _id=”36″ ][/cs_element_layout_column_2][cs_element_layout_column_2 _id=”37″ ][cs_element_headline _id=”38″ ][x_feature_list animation_offset=”50″ animation_delay_initial=”0″ animation_delay_between=”300″ class=”x-feature-box-title” style=”font-size: 12px;”][x_feature_box title=”100% Online Course” title_color=”” text_color=”” graphic=”icon” graphic_size=”40px” graphic_shape=”circle” graphic_color=”#294f51″ graphic_bg_color=”transparent” align_h=”left” align_v=”middle” side_graphic_spacing=”30px” max_width=”none” child=”true” connector_width=”1px” connector_style=”dashed” connector_color=”transparent” graphic_border=”border-width: 2px 2px 2px 2px; 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border-style: solid; border-color: #294f51;” graphic_icon=”o-calendar-alt” graphic_animation=”pulse”][/x_feature_box][x_feature_box title=”Beginner Level” title_color=”” text_color=”” graphic=”icon” graphic_size=”40px” graphic_shape=”circle” graphic_color=”#294f51″ graphic_bg_color=”transparent” align_h=”left” align_v=”middle” side_graphic_spacing=”30px” max_width=”none” child=”true” connector_width=”1px” connector_style=”dashed” connector_color=”transparent” graphic_border=”border-width: 2px 2px 2px 2px; border-style: solid; border-color: #294f51;” graphic_icon=”o-tachometer-slow” graphic_animation=”pulse”][/x_feature_box][/x_feature_list][/cs_element_layout_column_2][/cs_element_layout_row_2][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”44″ ][cs_element_layout_row _id=”45″ ][cs_element_layout_column _id=”46″ ][cs_element_headline _id=”47″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”48″ ][cs_element_layout_column _id=”49″ ][cs_element_image _id=”50″ ][/cs_element_layout_column][cs_element_layout_column _id=”51″ ][cs_element_text _id=”52″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”53″ ][cs_element_layout_column _id=”54″ ][cs_element_image _id=”55″ ][/cs_element_layout_column][cs_element_layout_column _id=”56″ ][cs_element_text _id=”57″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”58″ ][cs_element_layout_row _id=”59″ ][cs_element_layout_column _id=”60″ ][cs_element_headline _id=”61″ ][cs_element_creative_cta _id=”62″ ][/cs_element_layout_column][cs_element_layout_column _id=”63″ ] [/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”64″ ][cs_element_layout_row _id=”65″ ][cs_element_layout_column _id=”66″ ][cs_element_quote _id=”67″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content][cs_content_seo]POWER-COURSE Vacation Rental Marketing Essentials

Marketing courses will be run each Quarter throughout 2021.  Our very first will be Marketing Essentials: Create a Listing that Keeps Your Property Booked.  Have you outlined the key components of your ideal customer?  Created a customer avatar?  Decided how to position yourself against the competition to stand out?  Dive in with our seasoned instructors and learn how to create a listing that will get your rental booked!

 

Become a Member + ENROLL IN THE FREE COURSE TODAYBegins Tuesday, February 9th

Join us now >>

What you will Learn In the marketing essentials 1 week power-Course
Section I: Defining Your Customer’s Persona Learn about the importance of defining your ideal customer’s attributes and how to create a customer Avatar.Section II: Competitive Set Analysis Through the Eyes of Your Customer What’s your brand position in the market? Learn how to define the unique selling points of your home destination and create identity statements around those attributes.Section III: Images + StagingLearn about what it takes to capture images that captivate guests along with best practices for selecting a “first photo” to get the attention your listing deserves.Section IV: Listing Verbiage and Valuable AmenitiesTake a deeper look at your listing’s title and description to see how you can level up and create compelling verbiage that paints a picture and converts prospective travelers into guests.

 

you’ll learn how to

Define your ideal customer

Create a Customer Avatar

capitalize on your rental’s destination

Capture the Best Photos

Complete a Comp set analysis

Create a compelling listing description

Create a Listing Title that Converts

Select a perfect primary photo

details
100% Online CourseFlexible ScheduleApproximately 1 Week to CompleteBeginner Level

Marketing Instructors

Christa King
Christa King is the President of King Hospitality Consulting, a 27-year hotel revenue management veteran and a short-term rental homeowner herself. She’s worked for such brands as Ritz-Carlton, Marriott, Joie de Vivre and Noble House Hotels, bringing her expertise in pricing, distribution, and digital marketing from hotels to her home rentals. Join Christa as she shares how she keeps her properties booked with 5-star reviews and Super Host status to help you maximize your income potential.
 
Connect with Christa on LinkedIn.
 

Susan Tormollen
Susan Tormollen’s 30 year marketing career spans advertising agencies, Fortune 100 companies, and technology start-ups, with the majority of her career focused on bringing meaningful solutions to small businesses. From working on small business service offerings at Hewlett Packard in the early naughts to starting a personal small business marketing blog in 2008  (the early days!) to her last two corporate leadership positions, at VRBO/Expedia and Wave Financial, focused on empowering and serving small business customers, Susan is passionate about the impact and contribution small businesses make to their  communities and the world.
When Susan isn’t brainstorming entrepreneurial ideas, she is enthusiastically planning future vacations, perfecting her open fire grilling technique or putting her hiking boots to work. She also spends as much time as she can with her 19 year old “adult” daughter!
You can follow Susan’s entrepreneur journey at her blog, Susan Starts A Business, and on instagram. 
You can  connect with her about marketing consultancy at LinkedIn
And if you are a woman over 50 interested in starting your own side business, check out Camp Do It.

Let’s Build and Grow TogetherStart learning today!  Join our industry experts and learn short-term rental marketing tactics with a community of peers.

Enroll TodayFREE TO ATTEND

Start Learning

 

Really looking forward to this course!  I would love to know the secrets to making my listing stand out amongst the crowd. – Stephanie[/cs_content_seo]