Strategies to Drive Bookings on Your Direct Book Website

Lauren Blog

In the spirit of “Book Direct” month, the vacation rental industry retaliates against the OTA mindset and shifts to a direct business mentality.  If there is one guarantee with vacation rentals, it’s constant change, and strategies for driving business to your property’s website and messaging repeat guests needs regular revamping.  Here’s a few of the most recent strategies to help …

Is a Book Direct Website for You?

Lauren Blog

There are many factors to consider when deciding whether or not to build or use a direct booking website. The clear advantage of having a direct booking website is that direct bookings are more cost effective than a booking received from a channel or booking website like Airbnb and Vrbo. No fees to channels typically means more money in your …

Recap: The Book Direct Show

Lauren Blog

ASTRHO recently had the opportunity to attend the Book Direct show online, where industry experts led over 50 dynamic presentations to discuss how to drive more bookings through direct channels.  For many accommodation providers, direct bookings are viewed as the holy grail of profitability, avoiding having to pay fees to middle men and having more control over the booking process.  …